How-do-you-do?
In this competitive technology driven society any organization or individual or creature can never hide efficiency along with consumption. You must be thinking why is it so? Just talk about electricity appliances, automobiles, telcos, engineering, or any sector everywhere efficiency is important. It is directly related to the ROI (Return on investment). ROI is not only related to organizations performance but also to Individuals scorecard. Companies emerge with the state-of-art technology for increasing the efficiency of operating systems or processess for the betterment of the human beings and the environment. However, at the same time we are getting accustomed to technology driven goods or services. The more efficient products are the more consumption is done. Let's understand How?
Considering the example of Refrigerator. Going 10 years back I argue, people used to say refrigerators are too costly and after the purchase, use to cry saying electricity bills touch the sky rocketing after using refrigerator so they stopped using it for 12 hrs .ie. usage is only during day time. Nonetheless, boost in technology leads to lowering of purchase price and low consumption of electricity which ultimately leads to increase in the sales of refrigerator vis -a -vis inch up in consumption. This way infinity examples can be quoted and the theme can be justified.
If you feel that the axiom proven by me is false...I warmly welcomes your suggestions with logical explanations.